Biscuits.We make a lotof them.
Private label sweet biscuits from Nieuwegein, the Netherlands. 20 million a day, day and night. A-brand quality at a competitive price, since 1886.

One recipe.
Perfected daily.
Baked 20 million
times a day.
Eaten across Europe
and beyond.
Scale
The range
Fifteen biscuits.Every format.
Fifteen popular sweet biscuits in all shapes and packaging formats. Plain or with UTZ-certified chocolate. Organic, portion packs, or under your own label.

Your name goes here
Private label
Your biscuit.Our factory.
Pally Biscuits leads the private label market in North and West Europe. Well-rotating sweet biscuit propositions for retailers, developed and produced at scale in Nieuwegein.
- 01{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Your recipe, shape and design" } }{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Recipes, design and packaging are customised to your wishes, in dialogue with our international clients." } }
- 02{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Open costing" } }{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Insight into raw material developments and their effect on your cost price, at any moment. Honest, transparent, efficient." } }
- 03{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "A-brand quality at a competitive price" } }{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Efficient production to today’s hygiene and quality standards, guaranteed shelf life of at least twelve months." } }

The factory, Nieuwegein
Day and night.Five shifts.
20M
biscuits a day
Baked day and night in the industrial bakery in Nieuwegein.
1886
the year we started
Over 100 years of experience in sweet biscuits.
~200
colleagues
Operators, engineers, quality, logistics, planning and IT.
12
months shelf life
Guaranteed minimum for every biscuit we make.
Recent investments: a new oven line, new packaging lines, a palletiser and dough kneaders with advanced technology.
Inside the factory →Quality
Certified.Audited yearly.
Pally is certified to the BRC, IFS and RSPO standards and fully certified for organic production. We require our suppliers to be certified too.
Quality & sustainability →






- Kosher & organic recipes
Let’s talk biscuits.
Retailer, importer or brand owner? Tell us what you need and we’ll come back with a proposal.
Contact Pally →














