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Biscuits.We make a lotof them.

Private label sweet biscuits from Nieuwegein, the Netherlands. 20 million a day, day and night. A-brand quality at a competitive price, since 1886.

Biscuits leaving the oven line

One recipe.
Perfected daily.

Baked 20 million
times a day.

Eaten across Europe
and beyond.

Scale

The range

Fifteen biscuits.Every format.

Fifteen popular sweet biscuits in all shapes and packaging formats. Plain or with UTZ-certified chocolate. Organic, portion packs, or under your own label.

A Pally-embossed tea biscuit in front of a stack of biscuits

Your name goes here

Private label

Your biscuit.Our factory.

Pally Biscuits leads the private label market in North and West Europe. Well-rotating sweet biscuit propositions for retailers, developed and produced at scale in Nieuwegein.

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  2. 02{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Open costing" } }{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Insight into raw material developments and their effect on your cost price, at any moment. Honest, transparent, efficient." } }
  3. 03{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "A-brand quality at a competitive price" } }{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Efficient production to today’s hygiene and quality standards, guaranteed shelf life of at least twelve months." } }
How private label works
Two shift leaders walking between the oven lines at Pally Biscuits

The factory, Nieuwegein

Day and night.Five shifts.

20M

biscuits a day

Baked day and night in the industrial bakery in Nieuwegein.

1886

the year we started

Over 100 years of experience in sweet biscuits.

~200

colleagues

Operators, engineers, quality, logistics, planning and IT.

12

months shelf life

Guaranteed minimum for every biscuit we make.

Recent investments: a new oven line, new packaging lines, a palletiser and dough kneaders with advanced technology.

Inside the factory

Quality

Certified.Audited yearly.

Pally is certified to the BRC, IFS and RSPO standards and fully certified for organic production. We require our suppliers to be certified too.

Quality & sustainability
  • BRCGS Food Safety
  • IFS Food
  • RSPO
  • EU Organic
  • Rainforest Alliance
  • Fairtrade
  • Vegan
  • Kosher & organic recipes

Let’s talk biscuits.

Retailer, importer or brand owner? Tell us what you need and we’ll come back with a proposal.

Contact Pally