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Pally Biscuits

Private label

Your biscuit. Our factory.

Pally Biscuits leads the private label market in North and West Europe. In dialogue with our international clients, recipes, design and packaging are customised to your wishes.

Start a conversation →See the range

Step 01

{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Brief" } }

{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Your category, your shelf, your price point. We start from what rotates well for your shoppers." } }

Idea

Step 02

{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Recipe & shape" } }

{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Recipes are developed and adjusted in dialogue with you: the exact recipe, the right ingredients, the biscuit embossed with your name." } }

Embossed with your name

Step 03

{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Production" } }

{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "20 million biscuits a day, day and night, on modern oven lines. Certified to BRC, IFS and RSPO standards, yearly audited." } }

Step 04

{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Packaging" } }

{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Your design on the pack. Family packs or portion packs, run on advanced packaging lines with vision systems and robotics." } }

Step 05

{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Shelf" } }

{ "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "From Nieuwegein to your stores, with a guaranteed shelf life of at least twelve months and open costing along the way." } }

Why retailers work with Pally

A-brand quality.Competitive price.

We prefer long-term partnerships based on customer satisfaction, trust and transparency. Honest, transparent and efficient.

  1. 01

    { "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Private label is all we do" } }

    { "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Pally is completely focused on the production of well-rotating private label propositions within sweet biscuits, and one of the market leaders in North-West Europe." } }

  2. 02

    { "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Customer-directed, every day" } }

    { "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Every day we ask ourselves how we can further optimise your turnover and profit within sweet biscuits. Your needs come first." } }

  3. 03

    { "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Open costing" } }

    { "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Competitive purchasing of raw materials, combined with extremely efficient production. At any moment you have insight into raw material developments and their effect on your cost price." } }

  4. 04

    { "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "Financially healthy and independent" } }

    { "t": 0, "b": { "t": 2, "i": [ { "t": 3 } ], "s": "A financially healthy, independent, ambitious and decisive Dutch company, with over 100 years of experience in sweet biscuits." } }

Small square biscuits on a spoon

Special recipes

Biscuits with a job to do.

For organisations such as Unicef and the UN, Pally produces special-recipe biscuits focused on the necessary energy needs of children. We also produce several kosher biscuits, and a fully certified organic range.

Already a customer?

Raw materials, cost price, live.

Log in for the latest developments in the most important raw materials and the consequences for the cost price of your biscuits.

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Let’s develop your biscuit.

Send us your brief. We reply from Nieuwegein with a concrete next step.

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